Building 429’s Jason Roy dispels assumptions about Christian music industry

studio microphoneTo promote their latest studio album, Building 429 lead singer Jason Roy sat down with TheBlaze and had some very interesting answers to some very poignant questions. When asked about the challenges that come with fame and success within the music industry, Roy was quick to express that the number one priority of record labels, even though they are known as Christian, is money not ministry. He noted that it’s a misconception that the environment within the Christian music industry is always friendly. He went so far as to say, “There’s no such thing as a Christian label … The sooner that young artists figure that out, the happier they will be. If you come in thinking it’s just about ministry, you’re done.”

He made the statement, not to knock the industry, but to wake people up to the reality that the business side of things tends to dominate. Roy also said it was important for him to surround himself with familiar friends who know his real character as opposed to the persona of him promoted through the media.

When it comes to Christians interacting in their communities, the singer feels Christians are too easily intimidated and fearful when they face opposing views and then shy away from challenging conversations. The title of the latest album, “We Won’t Be Shaken” he says is to point out that Christians should find out as much information as possible to know what they believe and why they believe it in order to better prepare themselves when encountering different views and stand firm on what they should know.

Roy was even asked about gay marriage and agreed with Rick Warren’s views, calling it a human rights matter. He also said he believes homosexuality is a sin, but that Christians should not tell people they’re going to hell because it is “the least gracious and most prideful thing” for us to do that.

Although I agree with Roy’s take on Christians being ready to stand firm on their beliefs and educating themselves about what and why they believe, the interview brought up questions in my mind, namely:

  • If the focus of “Christian” labels is purely money, won’t they be susceptible to the same weaknesses we see in churches whose focus is on money, such as diluting the message of the gospel? After all, Jesus did say “No man can serve two masters … You cannot serve God and mammon.”
  • If those music labels were to seek first the kingdom of God and his righteousness (i.e. ministry) wouldn’t God be obligated to bless them even more than they are right now?
  • If telling people about hell isn’t gracious and is prideful, then what does that say about the Lord Jesus, who told people they would perish and would go to hell and spoke about hell more than anyone else in the Bible? And what does that say about the apostles, who come in a close second to Jesus on mentioning hell?
  • Does Jason Roy have those watered down views on homosexuality because there are a lot of them in the Christian music industry? Is it because he doesn’t want to offend anyone and then face the possibility of selling less records and having less fans?

Anyway, you can read the interview at and see what you think.

Harry A. Gaylord

3 thoughts on “Building 429’s Jason Roy dispels assumptions about Christian music industry

Add yours

  1. Hey

    I agree with what you saying. If I may add, I’m a Christian Musician from South Africa and I’ve witnessed evil in the industry first hand. I’ve seen how “Christian record labels” go to great lengths to try and cut other labels and bands out to merely increase their profits. Its ridiculous, worse yet this is the standard not an exception. John Ellis from tree 63 returned to his home country of South Africa after many years in the US only to say the same thing. There is very little Christian about the labels, unfortunately the bands need to work past this because they get to reach millions through their music, its a vicious circle.

    On the homosexuality issue I think Jason is trying to take the same stand that Jesus would have on the issue. Remember in the Bible Jesus hung out with some of the worst of the worst never endorsing their sin but also never condemning them. (See John 3v17). I think many homosexuals have issues with us Christians because of our condemning nature. I believe Jesus would want us to act out in love rather. Importantly Jason called it sin,.Cause that it is what it is, but we can never condemn each other because of or sins. We are all sinners some sins are just easier to spot than others. God said all sin is equal in His eyes.

    Anyway dig the blog man,



    1. Thanks for your input, Mike.

      Yes, there are some Christians who can really go too far with condemnation. But many of us don’t. I believe, for the most part, Christians are accepting of sin and sending mixed messages about it. Sometimes we stay silent if an unmarried straight couple is living together in fornication, but we will say something about the gay couple doing the same. Other times we will overlook the gay couple in our midst if one of them is a vital part of the music ministry.

      If we would do what Jesus and his apostles did, we would confront and specify what sin is and what it’s results are as a warning to the sinner. For instance in Mark 7, Jesus addressed misconceptions that religious leaders had about what sin really was. He said, “That which cometh out of the man, that defileth the man. For from within, out of the heart of men, proceed evil thoughts, adulteries, fornications, murders, Thefts, covetousness, wickedness, deceit, lasciviousness, an evil eye, blasphemy, pride, foolishness: All these evil things come from within, and defile the man.

      Jesus was not condemnatory, but he did command people to change, no matter what their sin was. He told the woman caught in adultery, “go, and sin no more.” He told the man he healed at the pool of Bethesda, “sin no more, lest a worse thing come unto thee.” In Matthew 11:20, he rebuked entire cities where he did miracles and preached the gospel because they refused to repent of sin.

      Then Paul followed Christ’s example by rebuking the church of Corinth because they had members selfishly suing each other in secular courts and they did nothing to address the fact a man attending their church was sleeping with his stepmother. In 1 Corinthians 6:9-10, he listed a number of sins and said outright that such sinners would not get into God’s kingdom. He did acknowledge that he didn’t want Christians to snub sinners of the world, but called on them to snub those claiming to be Christian but who were into sinful lifestyles (1 Cor. 5:9-11).

      Peter told Simon the sorcerer to repent. Stephen rebuked Jewish leaders for resisting the gospel. Paul rebuked Elymas the sorcerer for attempting to silence the gospel.

      Singer Donnie McClurkin has testified of his deliverance from homosexuality in a non-condemning way, but has been condemned by many gay activists and he was disinvited from the concert in DC recently. So the gay rights issue is about people not wanting to be told their sin is sin in many instances.


  2. Absolutely agree with you! This is the main reason why so many people do not want to follow or even acknowledge God’s existence. They do not want someone telling them they are living in sin. We have to act in love but we can never compromise on what is sin. Thanks for the reply.


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